The LiftKit MarketingPodcast
Hosted by John Hoeft and Danielle Schermerhorn, the LiftKit Marketing Podcast celebrates marketers, agencies, and leaders doing great work that often goes unnoticed.
We spotlight marketers at all levels who are driving real results behind the scenes. From agency founders to enterprise strategists, we share stories, celebrate wins, and explore what it really takes to thrive in today's evolving marketing landscape.
Featured Episodes
AJ Kumar: Are You The Next Big Media Company?
AJ Kumar, The Limitless Company
AJ walks through his guru ladder framework for moving from specialist to recognized authority, explains why YouTube is becoming the new Hollywood, and shares a take on AI that's about making yourself smarter — not automating your content.
Mordy Oberstein: Does Your Website Even Matter Anymore?
Mordy Oberstein, SE Ranking
Mordy tackles whether your website still matters and if SEO is dead, shares why brand identity is the step most companies skip, and breaks down what LLM visibility means for your brand in an AI-driven world.
Introduction to John & Danielle
Hosts Episode
Why celebrating wins in marketing matters more than ever, plus insights on the evolving landscape of AI in marketing.
Output ≠ Outcomes & AI Traps to Avoid
Levi Worts, SUSE
How the push for '10x output' leads to burnout and why organizations are getting AI adoption wrong.
Retail Media and Agency Growth with Focus
Dave Glaza, Digits
How specialization and staying focused helped build one of the fastest-growing retail media agencies.
Teasers
Get a taste of the show — quick clips from recent episodes.